For a country that is remarkably progressive in all things digital, Thailand has long lagged behind in discussing issues related to sexual health.
Karex, which is billed as the world’s largest condom maker and owner of the myONE brand, is out to change that. It recently launched the ONE Condoms brand in Thailand with the purpose of establishing a sex-positive movement and to encourage condom use by using innovative technology and creative product lines and packaging to encourage more open conversations about sexual health.
“Although the world has made some progress in the fight against HIV/AIDS, it is unfortunate that stigma and misinformation continues to persist among the younger generation. Our brand, myONE aims to improve sexual health education through innovative packaging and condom varieties that appeal to the younger generation. Our brand’s foundation is built on trust, responsibility and understanding our consumers with the brand firmly focused on improving public health through responsible condom usage. myONE aims to deliver a diverse range of products that will appeal to the unique preferences of our consumers whilst maintaining the highest possible quality standards and keeping the brand approachable to all users,” MK Goh, CEO of Karex, wrote in the press statement accompanying the launch.
Unfortunately, sexual health issues such as sexually transmitted diseases/infections (STDs/STIs) and unwanted teenage pregnancies remain prevalent in Thailand today. According to the Ministry of Public Health’s report that monitored STIs including gonorrhoea, chancroid, lymphogranuloma venereum (LGV), non-gonococcal urethritis (NSU) and syphilis from 2015 to 2019, there has been a steady increase of cases with up to 33.5 cases per 100,000 people most recently recorded. In addition, reports from 2018 suggest that teenage pregnancy of girls aged 10-19 accounted for 11.5 per cent of total pregnancies in Thailand with the rate of teenage pregnancies of girls aged between 15-19 at 35 per 1,000 people. This increase in STI transmission and teenage pregnancies signals an urgent need for public health authorities to promote safer sex and better education amongst the youth.
“With global market demand set to grow and a clear need for a more innovative approach towards sexual health, we intend to continue our expansion into the Thai and ASEAN markets over the next 5 years. Over the last few years, the ONE Condoms brand has been recognised amongst the frontrunners in the premium branded segment in the USA, Canada, UK, Malaysia and Singapore. Utilising our unique approach towards condoms, myONE is not only aiming to promote condom sales, but to also encourage all forms of self-expression and communication by providing an impartial, convenient and accessible source of sexual health information for our customers. As we have done in our existing markets, myONE intends to work alongside NGOs that have a unique perspective into local communities to drive this purpose and awareness,” Goh added.